influencer marketing

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, “IBM Watson Advertising Social Targeting with Influential,” Harnesses AI to Help Identify Influencers that Align with a Brand’s Values and Voice IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands […]

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalised feed of short-form video content is To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of […]

Influencer marketing efficiency decreased by 41% compared to last year. However, healthcare influencers were 4.2x more efficient, according to a new Socialbakers report. Socialbakers, the leading social media marketing platform, today released its State of Influencer Marketing Report, which examines how the COVID-19 pandemic has affected the influencer industry over the last three months. Among […]

Adeel is the Brand Strategy & Planning Director at Zain Telecom, KSA. In this exclusive interview, he talks about marketing strategy and leadership in an uncertain world. In the current COVID 19 crisis, how are you engaging with customers with the appropriate messaging?  Not any different from the rest but trying to be better in […]

Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and it’s becoming harder to determine who and what to trust. It may come as no surprise that one of the industries commonly named as a scapegoat for encouraging these false […]

The Lilian Raji Agency recently released the “Influencer Fraud: Weeding Out The Fakers, Liars and the Delusional” e-book. It contains detailed guidelines to help companies protect their marketing budgets from influencer scammers. The e-book shows companies how to recognise deceptive practices of fake influencers while still benefiting from opportunities created by the right influencer marketing […]

With over 100 million Instagram users watching or sharing videos on Instagram Live each day, it’s a no-brainer that you should incorporate Live video into your brand’s digital strategy. Every business is looking for ways to increase their customer base, and a great way to do this is by spending time in the same places […]

Unilever CMO Keith Weed announced that the company would no longer be working with influencers. Industry experts seem to agree Speaking at the Cannes Lions, Weed said that the crackdown on influencer marketing was due to the increasing use of fake followers and bots by influencers to inflate engagement numbers. “We need to take urgent […]

Influencer marketing is a mega-trend and it’s no surprise. Driving traffic from search and social isn’t getting easier. Clickthrough rates from SEO are falling. Social and email are more crowded and competitive than ever. But there’s hope. A faster, less expensive way to reach your audience: influencer marketing. Organic influencer marketing is about connecting and collaborating with […]