influencer marketing

The second day of the VMF 2021 began with a keynote address from Banali Malhotra, Director of Marketing, RAKBANK. Banali is responsible for maintaining and growing RAKBANK’s brand dominance in the retail banking segment. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international […]

The past year has transformed several industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one thing that has become even more apparent is the need to create the perfect match between brands and influencers. Brand love is pivotal to […]

The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]

It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]

This year’s effects have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than before and the battle is on for brands to secure long-lasting, authentic collaborations with their favourite influencers. But how can brands transition influencers into ambassadors for 2021? Amelia Neate, […]

AnyTag will be the first of a suite of solutions AnyMind Group will introduce to the Middle East for individuals and businesses, including brand building, manufacturing, e-commerce, marketing, and logistics AnyMind Group, a company which develops software for individuals and businesses that enable brand building, manufacturing, e-commerce and marketing, has announced the launch of its […]

It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]

As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are. But because of this, brands are beginning to question exactly where they […]

GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest eCommerce integration with industry giant, Salesforce Commerce Cloud The new integration dramatically improves workflow and removes the need for marketers to rely on their eCommerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration […]

MSL will create opportunity and support equity and education for BIPOC influencers through its leading influencer marketing offering, MSL Fluency MSL, Publicis Groupe’s leading global public relations and influencer marketing agency, made four measurable commitments to address the lack of diversity and other inequalities affecting influencers who are Black, Indigenous and People of Color (BIPOC) […]