The augmented reality (AR) and VR market is growing steadily and is estimated to reach a market size of $209.2 billion by 2022. DesignRush, a B2B marketplace connecting brands with agencies, determined the best companies that create AR and VR interactive experiences based on real-world environments which businesses can integrate into a wide range of […]
Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost one-third of online users. It is the world’s second-largest search engine where users collectively watch over 46,000 years of content each year. But that’s not all, according to reports, 81% of consumers purchase a product or […]
In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer Hussain Al Jassmi, the three-minute commercial showed a range of nationalities pleading with a suicide bomber not to carry out his attack. The anti-terror ad not only delighted the audience with […]
Accenture and SAP SE announced they are co-innovating and co-developing the new SAP® Cloud for Utilities solution to help companies more effectively manage business processes and customer experiences. This initiative aims to elevate energy transition and customer experiences, helping companies quickly adapt and thrive in times of change. SAP Cloud for Utilities will be an […]
BrightTALK, an online event and live webinar platform, announced the launch of Talks, a new presenting experience that reimagines the B2B live video experience for speakers, viewers, and marketers. The Talks platform marks a comprehensive redesign of BrightTALK’s live presenting experience, adding advanced HD video capabilities powered by best-of-breed cloud technologies for maximum reliability. As […]
fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing. Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018. Have you wondered why marketers pay attention to positioning ads at specific places? Or how a supermarket is always located at an optimal location from your house? Like other business aspects, organisations take into […]
The third season of Stranger Things has proven to be the most-watched Netflix show, claims the video streaming giant. .@Stranger_Things 3 is breaking Netflix records! 40.7 million household accounts have been watching the show since its July 4 global launch — more than any other film or series in its first four days. And 18.2 […]
Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]
People use digital assistants to help with basic tasks and questions, but some don’t use the devices frequently, indicating lost opportunities for improved efficiency. While some people raise concerns about recent privacy scandals, they are still willing to invest in digital assistants like Amazon Echo. Nearly half of people (48 per cent) currently own a […]
