Zeta Global Unveils Zeta Answers
Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels.
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Zeta Global, the AI marketing cloud, has unveiled Zeta Answers, an AI-powered intelligence framework that automates complex tasks by turning marketing insights into answers, answers into actions, and actions into outcomes.
Through Zeta’s suite of agentic AI tools, Zeta Answers enables multi-agent workflows to provide marketers a direct path to action, with continuous optimisation, and greatly reduces the time spent between insight and execution.
Zeta Answers marks a new era in Agentic Marketing – where intelligence not only predicts outcomes but autonomously acts on them. Unlike traditional data-driven models that stop at insight, Zeta Answers goes further – delivering a clear point of view and an immediate point of action, empowering marketers to move faster, spend smarter and scale what works.
“CMOs today don’t need more dashboards – they need decisions,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global.
“Zeta Answers delivers exactly that: prescriptive, data-driven actions marketers can trust. In a world where speed and precision are everything, we’re closing the gap between intelligence and execution – giving our customers a smarter, faster path to profitable growth.”
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“Early feedback on Zeta Answers has been overwhelmingly positive,” said Neej Gore, Chief Data Officer at Zeta Global.
“Zeta Answers fundamentally reshapes how marketers operate – automating complex analytics with remarkable precision, so teams can focus on what truly drives brand value: storytelling, emotional connection, and innovative customer experiences.”
Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels. The result is a connected flywheel of predictability, profitability, productivity, and performance.
The AI-generated answers trigger immediate cross-platform activation—no delays from toggling between dashboards. The Zeta Answers flywheel is designed to create continuous value by connecting every step of the process, turning insights into actions that fuel growth.
Key Features:
- Predicting Outcomes: AI-driven predictions help marketers anticipate customer intent, enabling proactive actions that boost conversions and accelerate growth.
- Proving What Works: Through deterministic journey pathing and attribution, marketers can identify profitable strategies, double down on successful efforts, and make smarter investment decisions.
- Exploring on Demand: Self-service analytics empower teams to quickly uncover insights, validate hypotheses, and act on data without needing development support.
- Analysing to Optimise: An AI-powered central hub provides real-time insights and recommendations, driving continuous performance improvement.
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