HubSpot Launches Deep Research Connector with ChatGPT
HubSpot’s new deep research connector with ChatGPT lets businesses access AI-driven insights from their CRM data, helping teams make quicker and more informed decisions.
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HubSpot has announced the launch of a deep research connector with ChatGPT. This new connector allows users to gain a complete view of the customer journey by combining HubSpot’s CRM data with ChatGPT’s advanced research capabilities.
This deep research connector will make it easy for customers to apply powerful, doctorate-level research and analysis to their own customer data and context, and to put those business insights to work.
ChatGPT Features for HubSpot;
- Marketers can identify high-converting cohorts and create tailored nurture sequences.
- Sales teams can segment target companies by revenue, industry, and technology, then pinpoint top expansion opportunities.
- Customer success teams can identify inactive accounts with growth potential and develop targeted re-engagement strategies.
- Support teams can forecast ticket volumes to plan staffing more effectively.
“Launching the HubSpot deep research connector means businesses and their employees get faster, better insights because ChatGPT has more context. We’re thrilled to work together to bring powerful AI to many of today’s most important workflows,” said Nate Gonzalez, Head of Business Products at OpenAI.
Karen Ng, SVP of Product and Partnerships at HubSpot, said, “We’re building tools that help businesses lead through the AI shift, not just adapt to it.”
“By connecting HubSpot CRM data directly to ChatGPT, even small teams without time or data resources can run deep analysis and take action on those insights — fueling better outcomes across marketing, sales, and service.”
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