Fullcast Acquires Commissionly
As part of the acquisition, Commissionly’s product and team will be integrated into the Fullcast suite of solutions, with continued investment in both platforms.
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Fullcast, the RevOps platform for end-to-end Go-to-Market (GTM) planning and execution, has announced the acquisition of Commissionly, a UK-based company specialising in cloud-based sales commission management.
This acquisition marks a step forward in Fullcast’s mission to unify every aspect of GTM operations, transforming it from a RevOps solution into a sales performance management platform.
By incorporating Commissionly’s automated commission tracking and compensation tools into Fullcast’s RevOps platform, customers can align sales performance and incentive structures with territory planning, quota setting, and Go-to-Market execution. This integration helps remove operational silos that typically result in misaligned incentives, payment delays, and shadow accounting.
“Adding Commissionly’s powerful commission engine makes Fullcast the only platform where GTM planning and sales performance execution truly live in one place,” said Ryan Westwood, CEO, Fullcast.
“This acquisition enables our customers to motivate, reward and drive performance with complete visibility and trust.”
Commissionly has helped sales teams automate complex commission structures across industries. Its simple and intelligent cloud-based solutions are part of Fullcast’s commitment to flexibility and scalability across growing Go-to-Market teams.
“Joining Fullcast is a natural evolution of our mission to help sales teams succeed through transparency and automation,” said Martin Baker, CEO, Commissionly. “Together, we can offer companies a seamless experience, from designing territories and setting quotas to managing commissions and rewarding top performers.”
As part of the acquisition, Commissionly’s product and team will be integrated into the Fullcast suite of solutions, with continued investment in both platforms. Existing Commissionly customers will continue to receive full support and benefit from enhanced capabilities through the combined solution.
“We’re thrilled to bring Commissionly into Fullcast. This will make it easier for teams to connect planning with performance and actually get paid for the work they do, faster and more accurately,” said Bala Balabaskaran, Co-Founder and CTO of Fullcast.
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