Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost one-third of online users. It is the world’s second-largest search engine where users collectively watch over 46,000 years of content each year. But that’s not all, according to reports, 81% of consumers purchase a product or […]
With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]
Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and it’s becoming harder to determine who and what to trust. It may come as no surprise that one of the industries commonly named as a scapegoat for encouraging these false […]
42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the primary elements of marketing and an essential tool in building a successful brand. Ranging from influencer marketing to the ads based on predictive analytics, social media platforms are now a critical […]
CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released by CallRail reveals that 96% of marketers agree attribution is critical to informing and optimising marketing decisions, but 36% say the lack of insight into the effectiveness of tactics is the […]
fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing. Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]
Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]
Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y small business owners (SBOs). Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on North America’s small businesses to fully understand the key issues and trends that both […]
With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry’s First Syndicated Solution for Measuring Talent’s Impact Nielsen, the industry’s one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, […]
The Lilian Raji Agency recently released the “Influencer Fraud: Weeding Out The Fakers, Liars and the Delusional” e-book. It contains detailed guidelines to help companies protect their marketing budgets from influencer scammers. The e-book shows companies how to recognise deceptive practices of fake influencers while still benefiting from opportunities created by the right influencer marketing […]
