Fibr AI Launches AI Agents for CRO
Fibr AI combines AI agents with an optional human support to provide marketers with a CRO-driven website that optimises itself in real-time to different user groups, segments, and campaign paths.
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Fibr AI has launched a full-stack AI-powered Conversion and Revenue Optimisation (CRO) platform designed to deliver real-time personalisation and autonomous experimentation on enterprise websites without human intervention.
Fibr AI addresses a major gap in digital marketing: while marketers invest heavily in data platforms, campaign targeting, and paid media, website experiences often remain static and generic.
“Marketers optimise everything (ads, emails, even texts), spending millions on the funnel, except ‘The Website’. So when users land, all context is lost,” said Ankur Goyal, CEO at Fibr AI.
“That’s not just inefficient, it’s lost revenue. At Fibr AI, we are turning websites into adaptive systems that evolve in real-time for every user cohort.”
Traditional CRO methods are slow, expensive, and heavily reliant on human teams, limiting testing velocity even for companies spending millions annually. Fibr AI replaces this with three core AI agents—personalisation, experimentation, and performance—that operate continuously to optimise website copy, images, layouts, and user flows without requiring code or large teams.
Fibr AI combines AI agents with an optional human support layer to provide marketers with a CRO-driven website that continuously optimises itself, adjusting in real time to different user groups, segments, and campaign paths.
The platform integrates deeply with existing Martech stacks, including popular tools such as Adobe Target, Optimizely, Google Analytics 4, HubSpot, and major ad platforms like Google, Meta, and LinkedIn. This integration automates the entire CRO workflow, enabling marketers to deliver highly personalised and optimised website experiences at scale.
Fibr AI positions itself as an alternative to costly CRO agencies and fragmented, people-heavy toolchains, offering marketers a self-optimising website that adapts in real time to user segments, cohorts, and campaign journeys.
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