influencer marketing

The Mavely partnership enables brands engaging in Later campaigns to incorporate affiliate links with the click of a button.

The research highlights how consumers of different generations are using influencer recommendations when it comes to holiday shopping decisions.

This partnership represents a major milestone for L’Oréal Vietnam, VML, and Mindshare, reinforcing their shared commitment to shaping the future of influencer marketing in Vietnam.

Swiggy’s suite will assist restaurants in putting up advertisements on social media platforms like Instagram and Facebook and sending push notifications for WhatsApp customers.

From bidding wars to dirty traffic, how can marketers take a proactive approach to fraud prevention? Invalid traffic (IVT) and ad fraud can severely damage campaign ROI by creating the illusion of real traffic. As businesses invest more in influencer marketing, ads become prime targets for dirty traffic.

WeArisma’s AI visual search has a variety of applications, enabling brands to discover a wider range of content by new means and build relationships with influential sources.

luma aims to bridge the gap between brands and prolific content creators through authentic storytelling.

This decision to extend the remit follows the longstanding relationship between Domino's Pizza, Socialyse Singapore and Havas Play. 

With this initiative Amazon is looking to tap into the growing Indian creator economy, which has erupted into prominence in the past few years.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.