influencer marketing

VideoShops launches its next-generation social commerce platform, letting creators and everyday tastemakers sell products instantly with same-day commissions.

Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.

Under Hahn Labs, Hahn’s predictive analytics division, brands have access to behavioural modelling, campaign intelligence, and the C-Suite Confidence Report, all solutions designed to measure return on marketing investments (ROMI).

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Built-in tools for messaging and contract management make launching effective influencer campaigns easier than ever.

This launch comes after the recent rebrand of Sprout Social Influencer Marketing and incorporates customer-driven updates that tackle their toughest challenges.

This collaboration integrates Julius’s influencer discovery and analytics capabilities with Amplify.ai’s advanced AI-driven engagement tools.

Sprout Social Influencer Marketing is designed to make discovering influencers and executing campaigns more efficient and intuitive.

Creators have cemented themselves as trusted figures for consumers, with a staggering 73% of Gen Z and 57% of Millennials relying on creators for purchase decisions.