While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan. Challenged by the pandemic, inflation and economic uncertainty, B2B marketers are pressed more than ever to attract, engage and retain customers. To become more relevant in a crowded marketplace, marketers have turned to influencer marketing. Despite growing […]
Tinuiti, the independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and measurable ROI for brands, specifically by leveraging Influencer Marketing. The unique breadth of in-house tools allows for better strategy and tactical […]
BuzzGuru, the global influencer marketing platform, recently announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch. The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyse […]
The key to influencer marketing, which is now an essential marketing strategy, is “low cost and high efficiency”. However, given the environmental nature of influencer marketing using SNS accounts that anyone can easily access, a problem of fake accounts and inactive accounts has been pointed out as its loophole and shortcoming amid its rapid growth. […]
For many years now, social media influencers and online content creators have been somewhat forced to disclose whether the posts they are sharing are in fact a paid-for advertorial or not. Just as we see on television and in magazines, it is clear what is an ad, and what is not – so why should […]
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. However, the industry has adapted well over the past year, and many brands are now upping spend in the category as a result. Influencers are usually compensated by brands for the content they deliver either […]
Engine Media Holdings, Inc, a company providing sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming data and analytics, and programmatic advertising, announced that The Coalition has renewed its agreement with UMG Gaming, a wholly-owned subsidiary of Engine, to be the principal Esports partner for Gears Esports for another season. […]
In their latest survey-led report, Measuring the Effectiveness and ROI of Influencer Marketing, talent marketing platform Influencer Intelligence revealed that influencer marketing is commanding increasingly higher percentages of budgets, yet many brands are not tracking its effectiveness and ROI accurately. The report, containing feedback from 98 dedicated influencer marketing professionals. It spotlights a 400+ per […]
Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. The platform has […]
Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
