influencer marketing

Under Hahn Labs, Hahn’s predictive analytics division, brands have access to behavioural modelling, campaign intelligence, and the C-Suite Confidence Report, all solutions designed to measure return on marketing investments (ROMI).

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Built-in tools for messaging and contract management make launching effective influencer campaigns easier than ever.

This launch comes after the recent rebrand of Sprout Social Influencer Marketing and incorporates customer-driven updates that tackle their toughest challenges.

This collaboration integrates Julius’s influencer discovery and analytics capabilities with Amplify.ai’s advanced AI-driven engagement tools.

Sprout Social Influencer Marketing is designed to make discovering influencers and executing campaigns more efficient and intuitive.

Creators have cemented themselves as trusted figures for consumers, with a staggering 73% of Gen Z and 57% of Millennials relying on creators for purchase decisions.

Squad leverages its expansive network of influencers and creators to suggest alternative talent options at various price points.

The Collective redefines influencer marketing by offering a seamless, end-to-end solution for managing campaigns.