influencer marketing

The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.

AnyDigital Max enables advertisers to combine AnyMind Group’s AI capabilities, institutional data, and marketing ecosystem to identify high-performing content, optimise ad creatives and improve campaign outcomes.

The AI platform is introducing a dual toolset, Persona and Storyline, specifically designed to address the two main challenges in AI content creation: scaling narratives and character consistency.

From pop-up collaborations to limited-edition drops, influencers and creators are stepping into the kitchen to co-create products that boost sales, drive engagement, and deliver shareable dining experiences.

Karla Zaldivar, Global Social Media Insights Manager, Booking.com, shares how Booking.com uses influencer tiers, engagement metrics, and data-driven benchmarks to measure impact and drive meaningful social media performance.

Hannah Bourne talks about how brands can connect with younger audiences, understand their evolving expectations, and build meaningful relationships through authentic storytelling and creator-led marketing.

In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth. 

The average initial spend on an influencer is $257, with 46% of paid influencer collaborations in 2022 taking place on TikTok Collabstr, a leading influencer marketplace, has released its 2023 Influencer Marketing Report: Influencer Marketing Statistics, Trends, and Predictions with the purpose of sharing the most notable trends and statistics in the creator economy heading […]

One of the key trends is iCommerce, the Influence economy. TikTok has become the third largest social platform and the most potent cultural and commercial force for today’s consumer, and not just Gen Z and Gen Alpha, 36 per cent of users are over 30 years old. As the value of Influencer marketing increases globally […]

ArabyAds, through its technology platforms for influencer marketing (iConnect), Coupon based advertising (Boostiny), helps advertisers in customer acquisition and retention. UAE-based ArabyAds, an Adtech company, has raised $30 million in a pre-series B funding round from Africinvest. ArabyAds will use the new financing to expand its footprint and further invest it to accelerate its technological […]