influencer marketing

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

SWAY by Havas Red delves deeply into the intricacies of subcultures, acknowledging their pivotal role in modern marketing strategies. 

The influencer campaign is a continuation of Google India’s ad last month with Dhulipala. 

The initiative aimed to foster interest in visiting Japan and stimulate a desire to explore the country among the GCC audience.

The launch of Captiv8 in the Italian market will create efficiencies in the world of influencer marketing, and provide marketers with tools to drive the highest ROI and impact

Shidush Contractor offers valuable insights that empower brands to navigate the influencer marketing landscape strategically, fostering lasting connections and building enduring value.

The collaboration enabled Netflix to adopt a co-branded marketing strategy, helping brands strengthen the relationship between their products and viewers.

Future MarTech Leader initiative throws the spotlight on Abdennour Aktouf, Marketing and events specialist.

Tagger’s solution enables companies to discover influencers, plan and manage campaigns, analyse competitor strategies, report on trends, and measure ROI. Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform provider, for $140 million. “As influencer marketing has changed the way brands build awareness and […]

In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth.