influencer marketing

From bidding wars to dirty traffic, how can marketers take a proactive approach to fraud prevention? Invalid traffic (IVT) and ad fraud can severely damage campaign ROI by creating the illusion of real traffic. As businesses invest more in influencer marketing, ads become prime targets for dirty traffic.

WeArisma’s AI visual search has a variety of applications, enabling brands to discover a wider range of content by new means and build relationships with influential sources.

luma aims to bridge the gap between brands and prolific content creators through authentic storytelling.

This decision to extend the remit follows the longstanding relationship between Domino's Pizza, Socialyse Singapore and Havas Play. 

With this initiative Amazon is looking to tap into the growing Indian creator economy, which has erupted into prominence in the past few years.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

SWAY by Havas Red delves deeply into the intricacies of subcultures, acknowledging their pivotal role in modern marketing strategies. 

The influencer campaign is a continuation of Google India’s ad last month with Dhulipala. 

The initiative aimed to foster interest in visiting Japan and stimulate a desire to explore the country among the GCC audience.

The launch of Captiv8 in the Italian market will create efficiencies in the world of influencer marketing, and provide marketers with tools to drive the highest ROI and impact