influencer marketing

luma aims to bridge the gap between brands and prolific content creators through authentic storytelling.

This decision to extend the remit follows the longstanding relationship between Domino's Pizza, Socialyse Singapore and Havas Play. 

With this initiative Amazon is looking to tap into the growing Indian creator economy, which has erupted into prominence in the past few years.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

SWAY by Havas Red delves deeply into the intricacies of subcultures, acknowledging their pivotal role in modern marketing strategies. 

The influencer campaign is a continuation of Google India’s ad last month with Dhulipala. 

The initiative aimed to foster interest in visiting Japan and stimulate a desire to explore the country among the GCC audience.

The launch of Captiv8 in the Italian market will create efficiencies in the world of influencer marketing, and provide marketers with tools to drive the highest ROI and impact

Shidush Contractor offers valuable insights that empower brands to navigate the influencer marketing landscape strategically, fostering lasting connections and building enduring value.

The collaboration enabled Netflix to adopt a co-branded marketing strategy, helping brands strengthen the relationship between their products and viewers.