influencer marketing

Archie proposes the criteria, runs the search and vetting itself, then hands back a checked shortlist of creators worth booking, each with the reasoning attached.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.

New infrastructure is designed to connect brands and creators at scale, streamline affiliate campaigns and expand creator earning opportunities.

Powered by an AI orchestration layer that automates the full influencer campaign lifecycle, the platform will use the funding to accelerate US market expansion.

From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.

The new integration offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats.

Whalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.

The Linqia–AirOps collaboration empowers brands to harness creator content not just for social reach, but to shape how they appear when consumers turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews for answers.

The launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.