influencer marketing

Sprout’s innovations enable brands to engage in these high-trust environments, capturing attention from both consumers and the AI engines shaping discovery.

Powered by Later EdgeAI, the company's proprietary predictive intelligence engine, Later 360 transforms extensive performance data into actionable intelligence.

The global push uses celebrity-led storytelling and nostalgia to reinforce the brand’s cultural legacy across sport, music and fashion.

The campaign reimagines a 1990s sitcom pilot to spotlight the brand’s iced coffee heritage and drive app-based engagement.

Decart launches Lucy 2, an AI model that edits live video in real time using natural language, enabling new possibilities for livestream commerce and interactive marketing.

The deal reflects a shift toward creator-led paid social, expanding New Engen’s capabilities for scalable, measurable creator content and whitelisted distribution.

The addition enhances PMG’s ability to connect culture, media, technology, and creator marketing to drive greater impact for customers globally.

MIKROS Marketing leverages an expansive gamer network, millions of influencers, and real-world activations to outperform traditional ad networks.

The acquisition accelerates Pattern’s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce.

Fohr’s new platform analyses 13 years of campaign data and numerous creator profiles to achieve two main goals: first, estimate the results needed to reach a brand's target audience, and second, predict the likely campaign outcome.