Growth marketing

The proprietary AI ecosystem combines performance data, growth frameworks and vertical knowledge into a live operating model the traditional agency structure cannot replicate.

According to Álvaro Martínez, Sr. Director MENA - Growth Marketing and Pricing, talabat, the question is always: what channel drives the cheapest CPA versus which channel drives the best user cohort at an acceptable cost. Small semantics, big difference.

Norman Nielsen talks about the evolving relationship between paid and organic growth, the power of localisation in ASO and CRM, and how AI-driven segmentation is unlocking the next phase of personalisation.

Martechvibe spoke to CMOs and growth leaders about what marketing leaders need to do in 2026. Here are 7 pieces of advice from marketing peers...

Growth Marketer Nicholas Scalice discusses tools and strategies to help marketers increase customer retention rate, provide personalisation and more “Get on TikTok if you can. I know it’s not available in all countries, but if you have it, this is where all of the engagement seems to be headed. Look for trends, post content, follow […]

“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]

Growth marketing might be the perfect strategy to adopt not just for quick gains but to look at the entire customer lifecycle and get exponential returns.  7th May, Dubai United Arab Emirates – A recent survey of GCC agencies and marketing teams points to an immediate downturn, with 48% saying they have already seen up […]

-AdRoll, a division of NextRoll Inc., today announced a new suite of marketing tools for direct-to-consumer (D2C) brands.  The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement.  The platform is now available for all customers through new […]