Merkle has been selected as the performance agency for Virgin Mobile in the UAE. Merkle, a part of the Dentsu group, is a leading technology-enabled, data-driven customer experience management company. Merkle specialises in delivering unique and personalised digital customer experiences. Merkle has been tasked with building and executing a performance strategy that helps drive brand […]
While emotional marketing gets more popular every year, technology and social media have amplified customer impact A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
Facebook-owned WhatsApp is testing the ability to migrate chat history between an iPhone and an Android device. According to a 9To5Google report, this feature is part of a strategic change in the WhatsApp app. The company had been exploring the possibility of using WhatsApp on multiple devices at the same time and the ability to […]
Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
In what may seem unfortunate, a website is no longer sufficient for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a “nice to have”. This begs the […]
YouTube is known for its experimentation and new features, and the latest feature that is getting tested will boost shopping and advertising opportunities on the video-sharing platform. YouTube’s development team has been working on a way to detect featured products in the video. The detection system was exhibited as an experiment to YouTube viewers in […]
For the past few days, the SEO community has been unhappy over a new study shared by SparkToro, which hints that more than two-thirds of Google searches now result in no click-through at all. ‘From January to December 2020, 64.82 per cent searches on Google (desktop and mobile combined) ended the search results without clicking […]
India’s growing digital payments market has attracted the attention of tech giants across the world. Technology giants Facebook Inc, Amazon and Alphabet-led Google and credit-card providers Visa Inc and Mastercard Inc are among those vying for access to India’s digital payments market. The companies are part of four consortia preparing to apply for licenses in […]
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
