generative AI

MiQ Sigma offers a single platform that brings together the components of the programmatic advertising ecosystem, i.e., data, technology, and campaign workflows into one place.

The funding coincides with the launch of Creatify’s AdMax, an end-to-end AI ad agent that combines ad inspiration, production, testing, and performance analytics into a single workflow.

AI Query Summary is part of Iterable’s Smart Segmentation feature set, which adds an important intelligence layer to Iterable’s Audience Segmentation tool.

The integration of generative AI natively into Discovery lets users create polished audience reports with brand share, sentiment, interests, and strategic recommendations from just a few inputs.

The survey found that only 23% of CSOs have full accountability for AI solution choices, while 68% merely provide input or are informed about decisions.

New Gen incorporates the latest AI capabilities with design-forward thinking to create intelligent storefronts that transform how brands serve customers online.

Shoppers can use advanced AI to hear quick product highlights through the app, reflecting Amazon’s growing AI-driven innovation to enhance the online shopping experience.

Agentbase’s features work together to provide users with clear, actionable insights about accounts and opportunities, improving their ability to analyse buying group completeness and pipeline opportunities.

Zoho develops AI tools intended to support users effectively while keeping model complexity manageable to avoid additional costs for consumers.

The research shows that traditional metrics like click-throughs have steadily decreased since the launch of AIOs, while AI-driven impressions—surfaced via tools like AIOs—are surging.