generative AI

AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.

As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.

GEO Verified combines deep human expertise with a disciplined, point-by-point methodology to surface every technical and content gap that can block generative engines from recalling a brand.

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Unlike traditional AI tools that rely on outdated data, OwlyGPT is built specifically for marketers. It tracks trends, understands brand tone and performance, and provides real-time insights based on daily social conversations.

CreatorUp’s mission is to bridge the gap between human creativity and the capabilities of AI, ensuring that this technology is accessible, reliable, and tailored to the needs of each brand or organisation.

As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.

The NLX platform offers a no-code interface and is designed for easy integration, enabling teams to create and manage conversational experiences with limited engineering involvement.

AdEff is a multimodal GenAI-powered ad testing tool that predicts ad performance using LLMs, EEG data, and expert models for faster optimisation decisions.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.