Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.
Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.
Engage delivers customer engagement features that use Gong's proprietary generative AI models to help reps prioritise deals.
Nuvalence’s partnership with Google Cloud will accelerate how these platforms embrace and embed AI-powered features and experiences to gain a competitive advantage
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Creative teams can render large volumes of 2D images and videos for classic advertising.
TCS will use generative AI tools such as Vertex and Model Garden alongside its own tools for offering the service.
Evolv AI aims to revolutionise the personalisation and experimentation landscape by empowering businesses to own and accelerate the end-to-end process.
Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.
The new AI features in Grammarly Business include Enterprise-specific capabilities in GrammarlyGO, the on-demand assistant powered by generative AI.
