generative AI

Meltwater’s GenAI Lens solution monitors and analyses responses from GenAI tools, offering transparency into what’s being said and where the underlying LLMs are sourcing their information.

The new connector allows HubSpot users to interact with Claude using plain-language prompts, generate charts and summaries, and act on insights, bringing real-time CRM context into AI-powered decision-making.

The expanded ecosystem helps organisations to deploy AI agents that drive real-time personalisation, marketing automation, and CX optimisation, using customer data from the Treasure Data Diamond Record.

Similarweb’s GenAI Intelligence Toolkit provides both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools.

The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms.

L’Oréal Turkey is leveraging AdCreative.ai to streamline visual content creation, from branded templates and AI-assisted shoots to predictive tools that optimise campaign performance and ensure brand consistency.

With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).

The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content. 

Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.

Fully integrated into Wix’s SEO suite, GEO gives users a clear view of how their brand and content appear and perform across AI-powered platforms, reflecting Wix’s response to the changing search landscape.