generative AI

Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks.

Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.

The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.

AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialised agents trained on a firm’s own knowledge, methodologies and brand standards.

As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.

Powered by Canva’s frontier AI lab and years of investment in foundation models for design, Canva AI 2.0 transforms Canva into a conversational, agentic platform where teams can go from idea to execution in one place.

Composable AI Decisioning is built on causal measurement, runs directly on the data cloud, and compounds learning over time, without copying data or locking teams into specific channels.

Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.

Firefly AI Assistant enables creators to describe the outcome they want using their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps.

By combining advanced video generation models with its vast content library, Shutterstock enables teams to create high-quality, commercial-ready videos with clear licensing and consistent standards.