generative AI

The partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.

Most organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.

The connectors by Doceree bring the clinical intelligence of Semmelweis into the generative AI environments where clinicians and patients increasingly ask their first questions.

New release by Sprinklr focuses on turning customer signals into decisions and outcomes across marketing, service, and voice of the customer.

Unlike general-purpose AI evaluation tools, Profound FactCheck is purpose-built for marketers managing how their brands appear across AI Search.

The Omneky API is built around a simple contract: users send Omneky what they know about a brand and receive a finished, ready-to-launch creative.

New capabilities by Superhuman move AI beyond the chat window, enabling them to build with AI together and create custom tools connected to their data.

With Ads Studio in Profound, marketers can manage the relationship between organic and paid marketing in AI Search from one place.

The Perficient and Gradial partnership brings agentic marketing capabilities to life via agentic orchestration across the marketing technology stack.

The connector enables marketers and business owners to connect ActiveCampaign data to Google Ads and launch Performance Max campaigns directly within ActiveCampaign.