generative AI

This innovative collaboration leverages predictive and generative AI on the Microsoft Azure platform to deliver a powerful productivity and efficiency boost for innovative retailers worldwide.

The rollout marks Meta’s initiative to bundle generative AI technology into its products for mining vast stores of past data to generate new content like prose, art and software code.

Companies can deploy, monitor, and fine-tune genAI in their contact centres with no coding experience, eliminate inaccurate and irresponsible AI use and subsequent brand risk, and create personalised experiences for customers.

The updated generative AI features for Microsoft Advertising include conversational Ad experiences, Ads for Chat API, and Copilot.

With AI for Voice, agents can now receive AI-generated conversation summaries and transcripts that capture customer sentiment.

The tools, which include Background Generation, Image Expansion, and Text Variations, aim to boost creativity and productivity for advertisers on Meta’s platforms.

With the debut of InRule’s generative AI capabilities, the company introduces Alfie, an AI-powered assistant to redefine how users interact with InRule products.

AI innovation has the potential to revolutionise decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools at their disposal in market research.

Adobe Firefly supports text prompts in more than 100 languages and enables users to create content for commercial use.

AI-assisted search automatically selects the right search filters, based on the prompt, to help ease lead identification workflows. It also offers sellers recommendations for search prompts that can help uncover warm connections.