generative AI

AdEff is a multimodal GenAI-powered ad testing tool that predicts ad performance using LLMs, EEG data, and expert models for faster optimisation decisions.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Globant FUSION covers marketing functions, centralising all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts.

The GEO Authority Builder combines Longview’s expertise in earned media and brand credibility with Nowspeed’s strength in performance-driven digital marketing.

TikTok is also introducing Symphony Showcase Products, a new feature where AI-generated avatars present products in promotional videos.

Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.

The partnership also aims to train and certify healthcare technology professionals to effectively apply Google Cloud’s latest enterprise AI technologies, which will help meet the evolving demands of the sector.

Lily AI’s content optimisation solutions address the challenge of “Being Found to Be Sold” by leveraging its proprietary AI and deep understanding of product data assets and consumer intent.

Apple’s WWDC Day 5 made one thing clear: the future isn’t mobile-first—it’s presence-first, privacy-first, and performance-focused. Marketers who embrace this shift will lead the next wave of personalised CX.

Deep Research uses AlphaSense’s content library, which includes over 500 million business and financial documents, to generate well-informed outputs quickly.