generative AI

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

Through this collaboration, Klarna will leverage Google Cloud's complete AI stack, from infrastructure to platform, to models, to accelerate the development of innovative, consumer-centric products and creative campaigns.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.

Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

Jasper's MCP Server makes it simple to embed Jasper's marketing context and brand intelligence into every application with minimal lift using a standards-based protocol and enterprise-ready API.

With Adobe GenStudio, Qualcomm can optimise its entire content supply chain to meet this demand, leveraging AI to power the production, activation, and measurement of personalised experiences.

The new feature by Omneky allows users to pick a product or service and select from several data-driven video ad concepts, which the AI then turns into multiple scripts, storyboards, and fully-edited, on-brand videos.

The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

The $27.5 million investment, which is a mix of Series A equity and debt, will accelerate Markup AI’s product development, expand developer integrations, and scale go-to-market efforts globally.

With its new AI-powered video generator, currently in beta, brands can upload their existing marketing materials or website content onto the Universal Ads platform to begin their ad creation.