generative AI

Together, Luma-Dumbstruck are giving advertisers the ability to turn audience insight directly into optimised, market-ready assets.

Unlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.

The ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.

The AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.

Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.

With the AI Native Ads solution, Verve is extending that strategy from insight to activation, giving advertisers a way to reach consumers directly within generative AI environments.

Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.

Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.

As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.

NIQ’s new capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making.