generative AI

Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.

As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.

NIQ’s new capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making.

The partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.

Most organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.

The connectors by Doceree bring the clinical intelligence of Semmelweis into the generative AI environments where clinicians and patients increasingly ask their first questions.

New release by Sprinklr focuses on turning customer signals into decisions and outcomes across marketing, service, and voice of the customer.

Unlike general-purpose AI evaluation tools, Profound FactCheck is purpose-built for marketers managing how their brands appear across AI Search.

The Omneky API is built around a simple contract: users send Omneky what they know about a brand and receive a finished, ready-to-launch creative.

New capabilities by Superhuman move AI beyond the chat window, enabling them to build with AI together and create custom tools connected to their data.