As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.
GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.
As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital, shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.
While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.
GenAI is reshaping retail — enabling hyper-personalized experiences, smarter operations, and immersive journeys for today’s digital shopper.
The report discusses the attitudes and expectations towards AI in the customer service industry that are impacting business decisions.
AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.
Engage delivers customer engagement features that use Gong's proprietary generative AI models to help reps prioritise deals.
Nuvalence’s partnership with Google Cloud will accelerate how these platforms embrace and embed AI-powered features and experiences to gain a competitive advantage
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
