first party data

Sequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.

Publicis Groupe has completed its acquisition of LiveRamp, combining its data collaboration platform with Epsilon’s identity capabilities to build an AI growth engine for clients.

StackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.

Audience Insights simplifies campaign intelligence, helping advertisers look beyond delivery metrics to better understand the audiences they reach.

Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert.

The Eagle Eye-Playable partnership allows retailers to turn loyalty into a true engagement engine - shaping behaviour, increasing engagement, and delivering real commercial value.

With Last Mile Audiences, fullthrottle.ai now allows marketers to create outcomes from the interest generated in those channels.

Vistar Media's new capability enables advertisers to connect with audiences through a precise and durable approach at greater scale, reflecting real-world movement patterns.

Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities.

Uniqode Insights identifies high-intent and returning scanners by connecting engagement activity across sessions.