first party data

New advertising platform, Amex Ads, leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

By operating in clean rooms, both NIQ and Snowflake help customers ensure privacy is maintained, data is auditable, and measurement data leaves the clean room according to approved aggregation rules.

The unified platform by Pubmatic combines three core capabilities that directly impact publisher bottom lines: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets.

The platform by fullthrottle.ai provides a solution to help marketers easily identify high-intent audiences, activate across channels, and tie performance to real business outcomes without the need for external tools or technical expertise.

By simplifying data discovery, mapping and activation into a unified process, StackAdapt’s Snowflake Native App gives teams greater control, faster execution, and more meaningful outcomes.

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

With Experience Builder, marketers can seamlessly curate tailored onsite CXs based on unified identity and behaviour across email, SMS, and web, fueling acquisition and revenue growth.

Pairzon’s Retail Media Solution uses actual in-store and online transactional data to generate predictive audience segments in real time.