first party data

MarketSignals Custom Personas offer businesses and nonprofits across industries a smarter path to segmentation—bridging strategy with real-world execution at scale.

Audience Monetization helps organisations unlock incremental revenue by making high-quality, privacy-safe first-party data available to advertisers who increasingly rely on precise audiences to drive performance.

Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.

PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

The integration provides Yahoo DSP buyers with a direct way to access WunderKIND’s CTV format through private marketplace deals, using first-party data to deliver non-intrusive ads during high-attention moments on CTV.

Customers can now find and deploy BrazeAI Decisioning Studio directly on Google Cloud Marketplace to start training their AI agents for autonomous, goal-aligned decisioning.

Conversion API and first-party data are becoming the foundation of smarter ad strategies, with AI optimisation enabling media buyers to improve targeting, efficiency, and ROI.

The Wunderkind Audiences for Meta integration delivers higher match rates, lower CAC, and smarter orchestration across email, text, and paid social.

Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide cross-platform measurement.

The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.