first party data

The Wunderkind Audiences for Meta integration delivers higher match rates, lower CAC, and smarter orchestration across email, text, and paid social.

Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide cross-platform measurement.

The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.

New advertising platform, Amex Ads, leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

By operating in clean rooms, both NIQ and Snowflake help customers ensure privacy is maintained, data is auditable, and measurement data leaves the clean room according to approved aggregation rules.

The unified platform by Pubmatic combines three core capabilities that directly impact publisher bottom lines: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets.

The platform by fullthrottle.ai provides a solution to help marketers easily identify high-intent audiences, activate across channels, and tie performance to real business outcomes without the need for external tools or technical expertise.

By simplifying data discovery, mapping and activation into a unified process, StackAdapt’s Snowflake Native App gives teams greater control, faster execution, and more meaningful outcomes.

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.