first party data

Through access to first-, second-, and third-party audiences, fullthrottle.ai enables advertisers to reach verified households across premium audio environments.

The alliance brings together Mirror Digital's cultural authority and creator-led storytelling expertise with SHE Media's premium inventory and first-party audience data capabilities.

Spenser Skates discusses the evolution of digital analytics, why retention should inform product strategy, and how AI agents are poised to automate insights, experimentation, and product optimisation at scale.

New YouTube Creator Partnership API integration delivers first-party YouTube data into CreatorIQ, unlocking previously unavailable insights that enable brands and agencies to run more effective, informed creator campaigns.

Built on the foundation of Amaze’s recently launched proprietary DSP, the platform turns creator activity, storefront traffic, and transaction data into actionable audience targeting, media activation, and insight for brands and agencies.

With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.

By integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.

As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.

Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.

The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.