first party data

Pairzon’s Retail Media Solution uses actual in-store and online transactional data to generate predictive audience segments in real time.

Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.

Marketers will be able to deliver refined targeting and increased personalisation, while sending performance data back to Snowflake for deeper analytics.

Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

Despite the rollback on deprecating third-party cookies, marketers are still prioritising first-party data for several reasons: trust, transparency and a renewed focus on sustainable retention and measurable growth.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

Digital marketers must prioritise first-party data collection, and implement a future-proof data strategy, says Nikhil Vidhyan, Regional Head of Digital Omnichannel, Ninja Van Group.

Aaryan Kapur, Group Head - Digital Marketing at Medcare Hospitals & Medical Centres and Aster DM Healthcare speaks about how to show users value in sharing their data, and the consolidation of healthcare experiences

Can legacy brands bank solely on their reputation for trust and resilience in the digital age? Mariska Oosthuizen of Sanlam talks about changing expectations in the BFSI industry for customers and marketers.