Impact shows up in how a customer’s business actually runs day to day. It’s not about a system going live or a dashboard looking impressive. It’s about whether issues are resolved faster, whether revenue moves more quickly, and whether people genuinely feel their jobs have become easier, says Shakira Talbot, Group VP, CRM EMEA at ServiceNow.
AI Hub is a new capability within its Agentic Marketing Orchestration platform that enables enterprise teams and agencies to build, deploy and govern AI agents directly within live workflows.
The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
OASYS dynamically selects and coordinates multiple AI agents within a single interaction, enabling complex tasks to be completed seamlessly across systems and channels.
Reputation IQ, AI Reputation Manager, and AI Location Presence Insights give brands visibility into and control over how they are found, trusted, and chosen in AI-driven search.
The new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.
The solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.
The combination unifies SoundHound’s voice and agentic AI platform with LivePerson’s digital engagement capabilities.
AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialised agents trained on a firm’s own knowledge, methodologies and brand standards.
By connecting governed data, stronger analysis, and operational workflows more directly, Qlik and ServiceNow are helping their customers create a more practical path from enterprise intelligence to enterprise action.
