ServiceNow is bringing Moveworks' capabilities to the ServiceNow AI Platform and delivering immediate value to customers through ServiceNow EmployeeWorks, a conversational front door for the enterprise.
The funding will continue to accelerate Nimble’s results across the market, enabled by a strategic ecosystem—including Microsoft and Databricks—that brings trusted live web data into production AI systems.
As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.
Over 40% of agentic AI projects will fail by 2027 due to escalating costs, unclear business value or inadequate risk controls, according to a Gartner report.
