Enterprise AI

The acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.

The AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.

Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.

New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.

With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM).

New integration strengthens Similarweb’s position as the trusted digital data layer powering AI-driven business workflows in Perplexity Computer.

By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises can deliver personalised, AI-assembled experiences at scale across channels.

Synthetic Customers power simulated conversations for AI agent testing and human agent training, while unlocking deeper insights into customer behaviour.

The focus in too many analyst conversations and product roadmaps is on model capability – what features shipped this week, which frontier model powers what. But the companies that win won't be measured on features; they'll be measured on customer satisfaction, says Victor Belfor, Global VP, Business Development & Strategic Partnerships, 8x8.

Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.