Personalisation & Privacy
60% Customers Say Current Personalisation Has No Loyalty Impact
Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?
Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?
Exchange Solutions, a personalised loyalty solutions provider, is partnering with Fiserv, a provider of payments and financial services technology solutions, to streamline how large retailers pair consumer engagement, loyalty, and other value-added solutions with their payments technology. By working with Exchange Solutions, Fiserv’s merchant clients will have access to Echange Solutions’ cloud-based potfolio, which includes […]
vFairs released their State of Hybrid Events 2021 Report which delves into key challenges and actionable takeaways that event professionals can apply to their hybrid event programs. The new report outlines the current state of the industry, outlooks for 2022, and addresses common pain points identified by event professionals across 15 industries. It uses proprietary […]
Arab Advisors Group recently announced the launch of its new benchmark reports during September 2021 covering key telecom operators in MENA. The reports will track and monitor operators’ presence, engagement, responsiveness, and interaction on social media platforms. The reports will cover more than 40 operators which offer telecommunication services across 14 Arab countries. These countries are Algeria, […]
Mobileum Inc. announced that it has acquired Niometrics, a provider of deep network analytics. The acquisition expands Mobileum’s actionable analytics platform with customer discovery, engagement, and experience capabilities, enabling Communications Service Providers (“CSPs”) to identify new revenue streams and to improve customer experience across the entire customer lifecycle. Mobileum’s Active Intelligence platform is a leading […]
LinkedIn continues to see record engagement, with overall sessions up 29 per cent, according to the latest performance update from parent company Microsoft. LinkedIn’s also seeing steady growth in ad sales, in line with usage trends. With Microsoft taking over LinkedIn back in 2016, we lost the more in-depth usage and performance data on LinkedIn […]
UL’s IoT Security Rating aims to enable manufacturers and developers to demonstrate the security due diligence of their products by leveraging proven best practices to provide a security rating of IoT products UL, a leading global safety science leader, offers an assessment of products against UL’s IoT Security Rating to manufacturers and developers based in […]
It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]