engagement

Karla Zaldivar, Global Social Media Insights Manager, Booking.com, shares how Booking.com uses influencer tiers, engagement metrics, and data-driven benchmarks to measure impact and drive meaningful social media performance.

Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.

We Are Social’s remit encompasses strategy development, end-to-end content creator management, and local market research.

The new integration features are currently available to mutual Gong Engage and Demandbase customers.

This allows revenue teams to carry out account-based sales workflow and engagement activities by leveraging intent and engagement data from Demandbase One and customer interaction data from Gong.

Companies leveraging data to tailor and measure their training programs achieve improvements in sales performance and engagement.

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?

Exchange Solutions, a personalised loyalty solutions provider, is partnering with Fiserv, a provider of payments and financial services technology solutions, to streamline how large retailers pair consumer engagement, loyalty, and other value-added solutions with their payments technology. By working with Exchange Solutions, Fiserv’s merchant clients will have access to Echange Solutions’ cloud-based potfolio, which includes […]

vFairs released their State of Hybrid Events 2021 Report which delves into key challenges and actionable takeaways that event professionals can apply to their hybrid event programs. The new report outlines the current state of the industry, outlooks for 2022, and addresses common pain points identified by event professionals across 15 industries. It uses proprietary […]

Arab Advisors Group recently announced the launch of its new benchmark reports during September 2021 covering key telecom operators in MENA. The reports will track and monitor operators’ presence, engagement, responsiveness, and interaction on social media platforms.  The reports will cover more than 40 operators which offer telecommunication services across 14 Arab countries. These countries are Algeria, […]