Emplifi

Unified Analytics provides business insights by bringing together social media data, customer service and care case management data, voice-of-the-customer (VoC) insights, and influencer marketing analytics.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Companies will be able to engage in personalised shopping with their customers based on hyper-personalised scheduling considerations and customer preferences.

The product offerings will empower organisations to reach consumers across digital and social channels. Emplifi, a unified customer engagement platform provider, launched the Spring ’23 release of its Social Marketing, Commerce, and Service clouds with enhancements and workflow improvements to empower organisations to reach consumers across digital and social channels. The Spring ’23 product features […]

Emplifi, a unified customer experience platform provider, has integrated with Snapchat to allow companies using Emplifi’s Social Marketing Cloud to measure and manage their organic Snapchat content without leaving the Social Marketing Cloud. Through ths integration, marketers can view Snaps directly in Content Hub from their connected public profiles and gain insights from selected metrics, […]

With the integration between Emplifi and Oracle Commerce platforms, companies can access product collections, and catalogues configured in Oracle Commerce, then synchronise and sell across social media storefronts. Emplifi, a customer experience platform provider and member of Oracle PartnerNetwork (OPN), has integrated its Social Commerce Cloud with Oracle Commerce and made it available on the […]

Emplifi, a unified customer experience (CX) platform provider, has joined the TikTok Marketing Partner Program to help marketers scale their content on TikTok. This integration partnership will allow users of Emplifi’s Social Marketing Cloud to expand their brand reach to TikTok, without leaving the Social Marketing Cloud. Through this integration, marketers will be able to […]

Emplifi launched Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps companies reach unlimited audiences through interactive live video streaming. The release comes quickly after Emplifi’s acquisition of Go Instore in September. With ShopStream, retail and direct-to-consumer companies can connect with and convert consumers from browsing to buying through both one-to-one and […]

Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]

Emplifi, announced the acquisition of Go Instore. Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach – meeting customers, wherever they are. […]