Emplifi Launches Spring '23 Release Of Social Marketing, Commerce, Service Clouds

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The product offerings will empower organisations to reach consumers across digital and social channels.

Emplifi, a unified customer engagement platform provider, launched the Spring ’23 release of its Social Marketing, Commerce, and Service clouds with enhancements and workflow improvements to empower organisations to reach consumers across digital and social channels.

The Spring ’23 product features for Social Marketing include the following:

• Emplifi UGC, which provides marketing teams with user-generated content creation, management, and publishing tools as a result of Emplifi’s acquisition of PixleeTurn-To.
• Integration with Salesforce CRM to allow social media and community managers to capture, manage and close out inquiries as a customer case record in Salesforce.
• Emplifi Unified Analytics, which brings together paid, earned, and owned social media, competitive analysis, and voice-of-the-customer tools.

The Spring ’23 product features for Commerce include the following:

• Emplifi Ratings and Reviews with a sellers’ rating widget and the redesign of review moderation. .
• Emplifi Live Advisor enhanced chat, call, and video support online and across social media channels. Before engaging in calls, customers can have chat-first support with a live advisor on a user interface that accommodates 30 languages. They can then proceed to a one-to-one or one-to-few live video call with a click of a button.

The Spring ’23 product features for Service & Care include the following:

• Emplifi Voice of Customer tools now have pre-designed survey templates for collecting feedback on web interaction, UI/UX, product, or customer service across channels, with the option to export results to business intelligence tools.
• Emplifi Bot’s intent capabilities and the ability to add notes to bots.

“Our goal is to bring innovation to the forefront of customer engagement technology. We want to provide brands the tools to operate efficiently and optimise revenue while also engaging with their audiences and improving customer retention,” said Emplifi Chief Technology Officer Todd McCaslin in a statement. “Businesses need to be smart with their decisions and strategic approach to stand out among competitors. While this is always the case, it’s even more relevant in the current economic climate.

“Emplifi’s core differentiator in the marketplace is its unified engagement platform. Our Platform Intelligence Engine architecture combines foundational AI, automation, rule-based decisions, routing, and analytics across all our solution areas in marketing, commerce, and care,” McCaslin said.