email marketing

Software service provider Liana Technologies has commenced as a Pipedrive Elite partner offering Pipedrive Customer Relationship Management (CRM) system to its clients The company is also integrating its email marketing and marketing automation solutions to Pipedrive. Liana’s Partnership with Pipedrive enables streamlining the actions between sales and marketing teams and improving their mutual efficiency. According […]

Wishpond’s brand new Shopify integration boasts real time revenue tracking, targeted email campaigns, advanced customer segmentation, and more. Wishpond has just announced it’s brand new Shopify integration allowing Shopify business owners to grow their email lists, send targeted campaigns, and track revenue in real time, all from inside of Wishpond’s platform. Building on Wishpond’s comprehensive […]

ZeroBounce announces the addition of two new email deliverability tools, an inbox placement tester and an email server tester, to its email validation platform. These new tools were developed based on customer feedback and ZeroBounce’s commitment to providing best-in-class email validation services. They enable customers to test and optimise their email campaigns, before sending, for the […]

New survey findings conducted by SubjectLine.com unveil consumer preferences towards email marketing and its effectiveness this holiday season. SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analysed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% […]

HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing […]

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]

HubSpot announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often suffer from app overload – […]

Drift, a leading conversational marketing platform, and SurveyMonkey, a leading global survey software company, announced the release of the 2019 State of Conversational Marketing Report. Based on a survey of 1,000+ US consumers, the 2019 State of Conversational Marketing is a follow-up to the 2018 State of Chatbots report and highlights key conversational marketing trends and […]

Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past one year. The third annual State of Email Security Report, by Mimecast, reveals an increase in targeted attacks like impersonation fraud, spear phishing and business disrupting ransomware. The report includes insights from 1,025 global IT […]