email marketing

Litmus, a provider in email marketing, announced new capabilities to help boost personalisation and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimise efficiency across the entire email workflow. Email marketers can activate integrations in one centralised […]

Emails that perform best are deeply personalised, segmented for the right audience, and sent at the appropriate time in the customer journey. MoEngage released its What’s Working for Email in 2022: Benchmarks and Insights from Around the World report. It analyses the performance of more than 5 billion marketing emails sent on MoEngage’s customer engagement […]

Validity, a provider of data quality and email marketing success solutions, partnered with Adobe as part of the Adobe Exchange Partner Program. The collaboration builds on synergies between Validity’s Everest email platform and Adobe Campaign for orchestration, launch, and measurement of personalised cross-channel marketing campaigns. Everest provides insights and deliverability guidance, and Validity will soon […]

Alterable announced the launch of its email marketing SaaS, which allows marketers to change emails even after they have been sent. It is affordable to small businesses and provides a competitive edge over large corporations with big budgets. Matthieu Fauveau, the founder of Alterable, recognised an opportunity when he observed that existing companies providing real-time […]

Businesses want to optimise their email campaigns to capitalise on growing opportunities. Four marketing leaders share some tips on efficient email marketing strategies. Email marketing may have changed a lot over the last few years, but one thing remains the same – it works. In 2021, email showed a return of $42 per $1 invested, […]

Litmus announced new capabilities boosting efficiency and collaboration across the entire email workflow. Updates include enhancements to Litmus Builder, helping marketers build more impactful emails by enabling faster, easier email creation and adding to their email design system, and Litmus Proof, providing automated reminders and enabling users to review and approve emails with the click […]

When Apple announced its new privacy protection policy for iOS 15 in June, it was celebrated as a move to give users more control over and access to their data. Changes made to check the way apps process data, stem permissions for location sharing and avoid unwanted audio recordings for voice assistants.  The marketing and […]

TLDR: The RFM score is calculated as follows: (Recency score x Recency weight) + (Frequency score x Frequency weight) + (Monetary score x Monetary weight). RFM analysis is an underestimated concept that needs to be the centre of every personalisation strategy, especially on the eCommerce platforms. Featuring over 600,000 plants, 200 million plant images, the […]

A perfect email marketing strategy encourages more signups to product, increment in website traffic, and improvement in ROI. Email marketing may have changed a lot over the last few years, but one thing remains the same — it works. Still, many enterprises fail to connect with their audience through email. If email is an effective […]

Versatile and engaging, video content is easy to share across multiple platforms.  Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]