Litmus Launches New Capabilities To Increase Email Personalisation And Efficiency

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Litmus, a provider in email marketing, announced new capabilities to help boost personalisation and increase efficiencies in workflow and creation.

With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimise efficiency across the entire email workflow. Email marketers can activate integrations in one centralised location, resulting in more error-free emails that drive business outcomes.

“Email has never been more important than right now,” said Erik Nierenberg, CEO of Litmus. “At Litmus, we’re helping drive email marketing results as consumers everywhere crave more personalised communication. We enable marketers to turn their most effective channel into an even greater brand asset.”

According to the Litmus 2021 State of an Email report, more than 90 per cent of marketers say email marketing is at least somewhat critical to their company’s overall success. While 70 per cent of brands have increased their email marketing workload since before the pandemic, budgets haven’t changed. According to Salesforce, 72 per cent of marketers say meeting customer expectations is more difficult than a year ago.

With increased personalisation, Litmus’ new updates save time and reduce the risk of costly email errors by enabling all users — regardless of technical skills and ESP access — to create and preview personalised emails. This eliminates the hassle of jumping between tools to find the right merge tags to add to email projects and empowers email creators to add custom tags easily and preview content as they build.

Litmus’ new product updates include:

• Locate and activate time-saving Litmus integrations in one centralised location, Litmus Integrations Marketplace. This one-stop-shop for utilising all Litmus integrations helps users save time, boost collaboration and optimise marketing effectiveness.
• With new merge tag personalisation in Litmus Builder, all users can preview and add ESP-specific merge tags to email campaigns regardless of technical coding abilities.
• Users can keep their Litmus account organised with the flexibility to restore recently deleted emails. All versions of emails — including Litmus Proof comments — can be restored for 30 days once an email campaign has been deleted.
• Ensure the entire team has the right permission levels, including finance and billing team members, by adding a Billing Manager to access invoices and payments — without utilising one of the Litmus paid user seats.
• Users can easily manage large, distributed teams across sub-accounts with user searching. By searching for users, selecting multiple users, and bulk deleting, Litmus customers gain the visibility and control needed to collaborate with users across teams.
• Streamline email testing configuration with new keyword filtering for email clients and devices. Easily add or remove email clients and devices in bulk and see how many clients you have selected for better visibility and control.