ecommerce

Discovery is shifting from stores to AI. Optimising product data for LLMs is now the key to winning visibility and sales in 2025.

Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.

In the rush to digitise, retailers embraced ecommerce—only to discover an invisible threat: bots that mimic customers, drain ad budgets, and hand over competitive advantage to rivals.

Outdated digital marketing laws are exposing ecommerce businesses to costly, unnecessary lawsuits. Reform is needed to protect responsible brands using consumer-friendly practices.

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Julia Jackle, CEO & co-founder, Creative971 talks about how ecommerce businesses can differentiate themselves to stay competitive.

The Shopify Entrepreneurship Index highlights that Singaporean entrepreneurs on Shopify have supported over 64,000 jobs, up 14.1% from 2021