Thiago Hapner talks about blending data with creativity, building products through continuous experimentation, and shifting from conversion-driven design to emotionally engaging user experiences.
New joint capabilities position Klaviyo and Shopify at the centre of global retail infrastructure, helping brands scale across markets with a unified data foundation.
As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.
Discover three ways Zalando drives creative disruption in fashion retail through AI innovation, ZEOS infrastructure, and cultural storytelling.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
Discovery is shifting from stores to AI. Optimising product data for LLMs is now the key to winning visibility and sales in 2025.
Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.
From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.
These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.
In the rush to digitise, retailers embraced ecommerce—only to discover an invisible threat: bots that mimic customers, drain ad budgets, and hand over competitive advantage to rivals.
