ecommerce

Dynamic Yield, the Experience Optimisation platform, announced the gradual release of its state-of-the-art, self-training Deep Learning Recommendations Algorithm, enabling brands to predict the next series of products a consumer is most likely to buy. Today, product recommendations are an essential requirement for any eCommerce business looking to increase engagement, purchases, and loyalty. However, a consistent […]

You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]

With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of transformation. While the boom in eCommerce has been a saviour for many retailers in a highly challenging year, its limitations may ultimately restrain growth. Unable to replicate human connectivity, interaction, and sense of […]

NextRoll, the marketing technology company, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging its deep roots in data and machine learning to drive the adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest boom in 2020 with more new businesses […]

HiConversion Recommend enables Shopify merchants to deliver personalised product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com. This helps when the buying preferences of the great majority of all web visitors are […]

AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]

Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]

It’s that time of year where we reflect upon the prior year and make informative predictions for the months ahead to adjust our business activities and refocus strategies.  Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a […]

Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]

Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing strategy, both short and long term. And the stats are there to support these notions. Ecommerce sales were up some 92.7% in May 2020, and some 60% of consumers plan to maintain these shopping levels […]