Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
eCommerce and Retail Media advertising agency Channel Bakers announced it will partner with Profitero, a global SaaS company providing eCommerce insights to 4,000 consumer brands. According to Joshua Kreitzer, agency Founder and CEO, Profitero also has named Channel Bakers a “Certified Profitero Pro Partner” that can combine these analytics with advertising, content and supply chain […]
Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.
In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the latest moves by online giants, including Amazon, suggest we’re not quite ready for a […]
Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]
Dynamic Yield, the Experience Optimisation platform, announced the gradual release of its state-of-the-art, self-training Deep Learning Recommendations Algorithm, enabling brands to predict the next series of products a consumer is most likely to buy. Today, product recommendations are an essential requirement for any eCommerce business looking to increase engagement, purchases, and loyalty. However, a consistent […]
You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]
With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of transformation. While the boom in eCommerce has been a saviour for many retailers in a highly challenging year, its limitations may ultimately restrain growth. Unable to replicate human connectivity, interaction, and sense of […]
NextRoll, the marketing technology company, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging its deep roots in data and machine learning to drive the adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest boom in 2020 with more new businesses […]
HiConversion Recommend enables Shopify merchants to deliver personalised product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com. This helps when the buying preferences of the great majority of all web visitors are […]
