Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.
As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.
The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.
The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.
Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.
The integration of SCC provides Podean’s clients with an additional unfair advantage in capturing the virality and conversion potential of the platform.
Listrak's platform allows marketers to deliver a smooth customer journey at every touchpoint, building on first-party data and tailoring the experience to increase revenue.
The brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.
A new study finds consumers are increasingly trusting AI agents to recommend products, automate purchases and influence buying decisions, signalling the emergence of agentic commerce and a new era of AI-driven customer experiences.
Hostinger Ecommerce handles the work behind every sale, from products and inventory to orders, payments, and shipping.
