digital marketing

Unlocked – Mobile & App Growth Summit returns to Singapore for its third annual edition on July 16, 2026, at One°15 Marina Sentosa Cove.

As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.

The platform enables advertisers and Candid's own agencies to execute strategy, research, campaigns, and media buying with greater speed, precision, and efficiency.

Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.

Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

Rustantra Fumicko, Head Of Digital Marketing at Indonesian conglomerate Sampoerna, talks about three major trends driving digital marketing strategies as the competition hots up during this ecommerce inflection point. 

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts. Evocalize, the provider of industry-leading technology that powers cross-channel digital marketing solutions, launched EVOLVE, a new artificial intelligence layer applied […]

Leading smart technology companies show improved customer engagement driven by Adtarg’s data insights WeBranding Global announced the company’s newest version of Adtarg, an AI-powered marketing platform, which will debut at the Consumer Technology Association’s CES 2023. With millions generated in seed funding this year, the company’s industry-leading Customer Insight System (CIS) now includes the Market […]