Data Driven Marketing

Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.

Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.

Alvaro shares how adaptability, local market understanding, and data-led decision-making help Trip.com bridge the gap between travel inspiration and booking, while building long-term brand value across diverse markets.

Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.

Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.

Verisk, a data analytics provider, has acquired Infutor, a provider of identity resolution and consumer intelligence data. Financial terms of the deal were not disclosed. The acquisition further enhances Verisk’s marketing solutions to companies across several industries. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions. Infutor’s […]

GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]

The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]

Ascent360 is now available in the Lightspeed App Store, a Data-Driven Marketing Platform that provides actionable insights on existing customer data Ascent360 has recently announced an integration with Lightspeed in the app store that will bring point-of-sale and e-commerce data to life. The power of these combined solutions will allow retailers to ingest critical customer […]

Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyses and highlights key metrics and trends within paid and organic search, […]