Data Driven Marketing

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

OptiMine + Uptempo are committed to continued investments in solution improvements, new capabilities and further innovations to increase ROI for enterprise marketers.

The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.

By integrating automotiveMastermind’s data, technology, and marketing strengths with Force Marketing’s digital expertise, dealers gain a combination of enriched data, tailored campaign strategies, and creative assets.

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.

Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

The Identity ToolBox is designed to address critical inefficiencies faced by First-Party data owners who need to evaluate, license and manage separate tools for tasks.

Patricia Corsi, Bayer Consumer Health’s Chief Marketing and IT Officer, reveals how the brand is using; data to increase access to healthcare services, technology to free up time for resources to focus on high value work, and test sustainable actions to address humanity’s most pressing challenges

Verisk, a data analytics provider, has acquired Infutor, a provider of identity resolution and consumer intelligence data. Financial terms of the deal were not disclosed. The acquisition further enhances Verisk’s marketing solutions to companies across several industries. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions. Infutor’s […]