Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.
Through this partnership, illumin and FSBD provide a scalable approach to audience intelligence that enables marketers to connect with relevant audiences across programmatic channels without relying on legacy identifiers.
Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.
Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.
Alvaro shares how adaptability, local market understanding, and data-led decision-making help Trip.com bridge the gap between travel inspiration and booking, while building long-term brand value across diverse markets.
Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.
Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Verisk, a data analytics provider, has acquired Infutor, a provider of identity resolution and consumer intelligence data. Financial terms of the deal were not disclosed. The acquisition further enhances Verisk’s marketing solutions to companies across several industries. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions. Infutor’s […]
GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
