data analytics

This collaboration will enable businesses to create more personalised and seamless interactions, enhancing customer experience.

Data Flow provides a flexible, visual approach to preparing datasets for analytics and AI applications.

The genAI assistant surfaces knowledge across the company’s data blocks, delivering insights to its users ranging from prospecting to company due diligence.

The International Air Transport Association (IATA) and Airlines Reporting Corporation (ARC) have extended their Direct Data Solutions (DDS) partnership, which offers subscribing airlines the most comprehensive global set of airline sales, market and itinerary data.

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.

Sue Azari, ecommerce industry consultant, AppsFlyer, talks about multiple strategic endpoints that can help enhance user experience in the mobile commerce industry.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.

TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy.

Real-time actionability around that data is highly limited if the data is bad, says Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company. Around 60 or 70% of data will go out of date within six months.

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]