Customer strategist Christopher Brooks digs deeper into loyalty and customer experience “Customer Experience (CX) is not the product, the function or the channel itself. Therefore, claiming that CX has driven up sales or reduced churn is misleading. It’s only part of the reason, not all of it,” said Christopher Brooks, CX Consultant, Lexden CX With […]
Solutions that offer contextual customer data, protect user privacy help brands offer personalised customer care via omnichannel messaging. Brands now have a chance to make good on their brand promise and score points in CX Is there anything worse than an angry customer? Consumer complaints are a brand’s biggest weakness. Ninety-five per cent of customers […]
Forethought has integrated its Solve conversational artificial intelligence agent, with Zendesk’s Sunshine Conversations to help support teams deliver customer experiences across any channel. With this integration, companies can now connect their messaging channels, including SMS, Facebook Messenger, WhatsApp, and Twitter, to Sunshine Conversations and leverage Forethought’s AI capabilities to provide automated support through preferred channels. […]
Using AI, you can segment your customers down to the level of a universe of one. With such a good target base, you can develop personalised content, deliver it in a targeted way, and help drive engagement. In the near future, organisations that excel in personalisation will outsell others. Personalisation in marketing has been around […]
MoEngage, the customer engagement platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA. The synergy of MoEngage and e-CENS combines the power of data insights with expert data analysis management. Consumer preferences and purchase behaviour in the MEA have changed rapidly due to increased digital […]
Zyda, an online ordering platform that enables restaurants and food and beverage businesses to build their own online ordering platforms directly without incurring commission charges, announced the launch of the “Order Food” feature on social media. This new feature contributes to providing a smoother direct ordering experience, as by simply clicking on “Order Food”, customers […]
Laser-focused on high definition CX, SugarCRM is working on out-of-the-box solutions “Fifty-two per cent of sales leaders say their traditional CRM costs them revenue – that’s a frightening statistic. We believe firmly that it’s time to work smarter, not harder. It’s time for a change,” said Craig Charlton, CEO, SugarCRM. The last two years have […]
Syniverse announced that it is the first global messaging and Communications Platform-as-a-Service (CPaaS) provider to offer a cloud-native, hyperscale digital engagement platform to improve enterprises’ customer experiences and accelerate their digital transformations. The Syniverse Hyperscale Communications Platform allows enterprises to easily elevate their digital transformation to feature rich messaging mediums via a range of global […]
Drip, a provider of marketing automation solutions for the eCommerce industry, announced its acquisition of Sleeknote, a cloud-based provider of forms and on-site engagement tools. Sleeknote helps businesses capture customer data such as email addresses, SMS numbers and consumer preferences when they visit a brand’s website. This information – called zero party data – informs […]
RoboAds, the AI robotics startup that developed the world’s first advertising robot, is about to expose its latest and most advanced robot – the RA-200. The RA-200, is a sophisticated signage robot that has been designed to maximise the impact of the mobile indoor/outdoor advertising experience. Equipped with three 55inch 4K digital signage screens, the […]
