Zoho has been in the business of transforming the way people work since1996. When the pandemic prompted companies globally to shift into remote working scenarios, Zoho stood up to the opportunity of leveraging their solutions to help enterprise transition smoothly. Earlier in April, Zoho Corporation launched a new business division, Qntrl (pronounced ‘control’) to deliver […]
Delivering the best services or products isn’t enough to skyrocket your business. CRM (Customer Relationship Management) solutions have become a competitive and growing space. Since customer experience is what all brands have been talking about, CRM solutions and strategies and the importance of launching companies forward are immense. So, it won’t be a stretch to […]
It was 2008, and Ryan Holmes was engrossed in work at his digital services agency, Invoke Media when it suddenly hit him: social media would be a gamechanger and rule the marketing industry someday. So he dived into market research to find out if there was a tool available to manage multiple social media networks. […]
Ardent football fan Amir eagerly opened the box to see his Nike shoes personalised through the Nike By You campaign. It might not sound like a big deal, but Amir had bought these shoes when the program was called the NikeID program, way back in 1999. While it was not a critical customer experience (CX) […]
The Marketing Society, a global community of over 2500 senior marketers, announced its strategic partnership with Vibe MarTech Fest (VMF), the Middle East’s first, largest and most credible marketing technology summit for senior marketing, CX and IT professionals. Together, they will host an exclusive roundtable discussion at VMF on 8th September. In this session, key […]
Luxury, one of the top industries that faces major challenges during a crisis, is also one of the leading industries with the power to brave through it all. Dealing with the pandemic with innovative marketing, luxury groups like Richemont Group and Ralph Lauren contributed to not-for-profit organisations, and Armani Group, Moët Hennessy Louis Vuitton (LVMH) […]
Avaya, a communications and collaboration platform recently announced a strategic relationship with Microsoft to create a powerful set of joint cloud communications solutions to define the future of customer and employee experience. Benefitting from the complementary strengths of both companies, the joint solutions include Avaya’s award-winning Avaya OneCloud CPaaS (Communications Platform as a Service) now […]
Dubai Electricity and Water Authority (DEWA) has used its state-of-the-art digital infrastructure, including Artificial Intelligence (AI), to turn its Customer Care Centre into a interactive digital centre to enrich customer experience. The centre adds to DEWA’s smart channels for customers to complete their transactions anytime and anywhere. The company also provides all its services on […]
UAE-based automotive startup, MySyara has acquired a major auto parts distributor in the UAE for $2.6 million. With the integration of supply chain within its business operations, the startup has launched ‘MySyara Supply’ that aims to deliver seamless customer experiences. It has also secured $400,000 from its existing investor pool to further develop its service […]
The business industry was much different two years ago than it is today with altered customer behaviour, demands, and the advancements of technology. While it was the pandemic that changed the way marketers reach their audience with advertising, the shift is permanent. Emplifi’s recent State of Social Media and CX report reveals an increasingly heavy […]
