People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
LivePerson conducted a survey to understand how holiday shopping is going to be different this year due to the evolved customer demands and behaviour. The survey revealed that customers would spend their money on retailers who include digital and in-store experiences with virtual assistants and chatbots. Seventy-five per cent of consumers claim that they will […]
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
Sprinklr announced that Mashreq – a leading financial institution in the United Arab Emirates – is using Sprinklr Modern Care, Modern Sales & Engagement, and Modern Research to advance its customer-centric and client-focused strategies. Mashreq joins other leading financial institutions worldwide that are using Sprinklr as a core element of their digital customer experience management […]
The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story. SAP is building solutions that help companies achieve this. In the last year, acquisitions […]
In South Africa, marketing technology is a relatively new sector but changing rapidly. It can be overwhelming for marketers who need the knowledge and guidance of specialists to implement the right options at the right time. The South African market has been divided into full-service and specialist agencies for some time now. While the list […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience issues in the wake of the pandemic, research from enterprise software specialist IFS has revealed. The global study, which surveyed 1,700+ executives and 12,000+ consumers, uncovered that despite the majority of companies (66 per cent) […]
Aisera announced that it has significantly enhanced its Customer Service & Customer Experience (CX) solutions. The company has expanded the AISM platform to fortify Customer Service and CX products with comprehensive Revenue Acceleration, Billing, Subscriptions, Customer Support, and other business processes automation. This expansion augments and improves the entire Customer Experience—delivering deeper Customer Intelligence and […]
To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers Digital transformation in commerce has existed for long, but it witnessed an accelerated growth during the pandemic. As millions of people were confined to their homes, the footfall in brick and mortar stores ceased, and people turned […]
