Automotive Startup Launches MySyara Supply for Better CX

UAE-based automotive startup, MySyara has acquired a major auto parts distributor in the UAE for $2.6 million. With the integration of supply chain within its business operations, the startup has launched ‘MySyara Supply’ that aims to deliver seamless customer experiences. It has also secured $400,000 from its existing investor pool to further develop its service […]

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  • UAE-based automotive startup, MySyara has acquired a major auto parts distributor in the UAE for $2.6 million. With the integration of supply chain within its business operations, the startup has launched ‘MySyara Supply’ that aims to deliver seamless customer experiences.

    It has also secured $400,000 from its existing investor pool to further develop its service offerings as it continues expanding its operations both in the region and internationally.

    Launched in 2019, the startup offers the region’s car maintenance app, providing a one-stop-shop for complete car care solutions. It has received $1.1 million in funding to date and has recorded 600 per cent year-on-year revenue growth.

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    Chirenj Chandran, Chief Executive Officer, MySyara said, “The auto care industry is deeply fragmented. A garage, on average, deals with 20-26 suppliers to source automotive parts. This traditional supply chain process can increase turnaround time for garages which results in delayed deliveries to customers. Through MySyara Supply, we have access to a wide range of auto parts sourced from local and international manufacturers. Therefore, we can identify and receive auto parts much faster, which enables our vendors to provide a more seamless experience to our end user.”

    Currently, MySyara is present in the UAE and India. As the startup eyes expansion, customers in Abu Dhabi, Sharjah, Ajman and Dubai can avail services including doorstep steam wash, full car service, and car repair through the MySyara mobile application.

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