customer retention

Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

Pér gives teams a faster path to customer insight while allowing data analysts to focus on work that requires deeper expertise.

Through the integration with Recharge, event flows pass directly through Listrak, powering journeys and message personalisation.

Real-time sports data, transactions and friend activity all feed one profile. Here's how CRM systems turn that into smarter, better-timed engagement.

Martechvibe has launched research for the 2026 State of App Marketing report. The study will delve into current growth challenges, how marketers are dealing with changing customer preferences, and evolving data regulations.

Unlocked – Mobile & App Growth Summit returns to Amsterdam for its second edition on 28 October 2026, bringing together Europe's app growth community to explore the strategies shaping the future of mobile growth.

Fitness apps lose 77% of daily users within three days. The streak you just shipped didn't cause that — but it might be making it worse.

The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.

The report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.

Introducing Afiniti Orchestrator, Intelligence, and Agents: the platform that optimises every contact centre interaction to positively influence whether customers stay, spend, or come back for more.