Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.
B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.
Daniel Hagos talks about the future of loyalty, the evolution of personalisation, and why consent, culture, and channel orchestration now define modern customer experience.
Joe Stapleton talks about how privacy regulations are reshaping digital marketing, why first-party data is the future, and how organisations can enforce data governance across complex systems.
Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Stragnell explains why speed, simplicity, and frictionless journeys are critical to retaining customer focus.
Stephanie Webster argues that the real advantage of marketing isn’t the latest tools but the ability to build trust, adapt strategy, and make bold calls.
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
What is the key to crafting winning customer experiences for a diverse set of customers? Danny Crayton, Chief Marketing Officer at Lippo Malls, Indonesia, shares insights on delighting customers and the future of the physical store.
When you fix an issue brought up by a customer’s feedback, do you also measure the business metrics associated with this workflow? It’s important.
