customer experience

Every system can report success, and the customer still doesn't get help. Why CX leaders need to test the full journey, not just each platform's uptime.

The joint Adobe x Merkle partnership will show how agentic AI, data, and design are reshaping shopping journeys and CX across the Middle East.

Customers move between physical stores, mobile apps, social media, messaging platforms and websites organically. For the consumer, this is one experience. Can brands go past silos to offer a consistent yet complementary narrative?

The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season

New release by Sprinklr focuses on turning customer signals into decisions and outcomes across marketing, service, and voice of the customer.

The best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.

WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.

The acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities.

WhatsApp usernames may improve privacy for users, but for marketers, they also mark the start of a handle-first, consent-led and platform-controlled messaging era.

The study reveals how brands are mentioned, cited, and represented across AI-powered discovery environments, and why marketers need integrated SEO, content, and brand strategies to compete.