customer experience

Research Flow is built for any team that needs research-backed answers across customer, market, and public opinion research.

Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.

With MARCIEAssist, Messagepoint is introducing a fundamentally new model for customer communications management (CCM).

David Hicks discusses how leaders can prove business impact, build trust as a competitive advantage, and create organisational resilience through clear purpose, aligned leadership, and customer-centric decision-making.

MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

Introducing Afiniti Orchestrator, Intelligence, and Agents: the platform that optimises every contact centre interaction to positively influence whether customers stay, spend, or come back for more.

Acclaro Multimedia Orchestration combines AI-powered technologies with the company’s human expertise in localisation, translation, subtitling, dubbing, lip syncing, and voiceover.

We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.

The collaboration brings together Optimizely's experimentation, personalisation, and AI orchestration capabilities with Deloitte Digital's experience in transformation, creativity, and human-centred design.

Olena Lemeshko explores how brands in MENA can combine cultural relevance, authentic storytelling, and technology-driven engagement to build stronger emotional connections with consumers.