The collaboration brings together Optimizely's experimentation, personalisation, and AI orchestration capabilities with Deloitte Digital's experience in transformation, creativity, and human-centred design.
Olena Lemeshko explores how brands in MENA can combine cultural relevance, authentic storytelling, and technology-driven engagement to build stronger emotional connections with consumers.
Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.
Ride-Along appears on the call as a named attendee, answers complex technical questions, presents slides and handles objections, functioning as a fully autonomous Sales Engineer at conversation speed.
As Martech stacks grow more complex, the real challenge is aligning platforms, people, and local market realities. As Pooja Nambiar, Global Head of Marketing Platforms at Yugo, puts it, the technology is there to enable, not to dictate.
Marchex’s Agent Behaviors solution helps sales leaders shift from reactive performance management to strategic, data-driven coaching to improve agent performance and sales execution.
Impact shows up in how a customer’s business actually runs day to day. It’s not about a system going live or a dashboard looking impressive. It’s about whether issues are resolved faster, whether revenue moves more quickly, and whether people genuinely feel their jobs have become easier, says Shakira Talbot, Group VP, CRM EMEA at ServiceNow.
New features by Tealium deliver real-time, privacy-first context to AI models with enhanced integrations, intelligent decisioning, and MCP-powered configuration agents.
Many organisations are investing heavily in artificial intelligence to improve customer experience, but fragmented data, siloed systems and outdated infrastructure are preventing AI from delivering truly connected omnichannel CX.
Unveiled at Amplify 2026, the release brings together real-time customer context, decisions, and execution in a single system, so teams can act in the moment instead of hours or days later.
