Vibe Marketing Tech Fest and Unlocked will bring marketing, customer experience, and app growth leaders together across Europe, the Middle East, Asia, Australia, and the US.
The launch includes an expanded Merlin Agent Harness, Merlin Agent, and per-user AI decisioning, now fully integrated into the MoEngage platform.
Delight Customer Agent unifies the customer journey, while Midas gives business teams a new way to build, test and improve the agent using natural language.
Alchemer Voice combines purpose-built AI, conversational analytics and customer feedback expertise to automatically identify key themes, emerging issues and opportunities.
Salesforce will acquire Cresta to integrate its voice AI agents and conversation intelligence into Service Cloud, connecting customer conversations with service outcomes.
“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.
Broken telephony infrastructure is undermining AI customer service agents — and the calls most at risk are often the ones that matter most.
Treasure AI also launched Personalization Studio and announced it will price email on customer engagement, such as clicks, rather than send volume.
The Contentsquare platform unifies every signal across web, mobile, conversations, LLMs, and agents — turning them into predictions that drive action across the full workflow.
"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.
