customer engagement

adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.

New advertising platform, Amex Ads, leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments

The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

Through Tillo's plug-and-play API, Sientia can now seamlessly embed digital gift cards from over 3,000 global brands into its campaigns, enabling advertisers to drive engagement, reward purchases, and build lasting customer loyalty.

Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.

With Simon AI, marketers set business goals, then purpose-built agents turn live customer and contextual data into adaptive campaigns that deliver higher conversion, increase customer lifetime value, and drive measurable growth.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Glenda Kirby, Chief Customer Officer at Poppulo, explains how AI is reshaping digital signage by balancing creativity with automation, speeding up deployments, and setting the stage for more intelligent, connected networks.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.