customer engagement

The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.

Wavelength drafts the campaign, builds the segment, and catches the broken journey before a marketer has even started planning.

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

Acoustic AI proactively identifies revenue opportunities, recommends the next move and helps marketers build campaigns before customer intent fades.

Vibe Marketing Tech Fest makes its Singapore debut on 18 November 2026, bringing together marketing, growth and performance leaders to discuss the technologies, strategies and customer trends shaping the future of marketing across Southeast Asia.

Customers move between physical stores, mobile apps, social media, messaging platforms and websites organically. For the consumer, this is one experience. Can brands go past silos to offer a consistent yet complementary narrative?

The acquisition strengthens Infobip's platform with capabilities that help enterprises and ISVs manage, monitor, and optimise email delivery at scale.

The new product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth.

The best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.

Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, reducing marketing complexity.