Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling? Spotify’s spiralling global user base demonstrates that intelligent, personalised engagement can have an unparalleled positive effect on brand […]
Dice Communications offers a range of IT solutions, including networking, infrastructure, disaster recovery, and IT managed services. Waterfield Tech, a customer engagement solutions provider, has acquired IT and telecommunications company Dice Communications, broadening its solution portfolio and value-added services for contact centres. Financial terms of the deal were not disclosed. Dice Communications offers a range […]
Chefaa, a Cairo-based GPS-enabled pharmacy benefits platform, has partnered with MoEngage, an insights-led customer engagement platform, to drive engagement and enhance retention metrics. The leading healthcare and pharmaceutical service brand helps chronic patients order, schedule, and refill recurring prescriptions nationwide with delivery under two hours by the online pharmacy. Founded in 2017 by Rasha Rady […]
Updates will help companies deepen customer engagement and elevate customer experiences across all channels. At its Sitecore Symposium event, Sitecore, a digital experience software provider, launched composable offerings and updates to help companies deepen customer engagement and elevate customer experiences across all channels. These new solutions include Sitecore Search, an artificial intelligence-powered search and discovery […]
Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]
As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]
Harvard Business Review Analytic Services released a new report sponsored by Intercom, the Engagement OS, called “Future-Proofing Businesses with Modern Customer Engagement”. It reveals a significant gap in how companies are engaging with their customers. This comes at a time when delivering exceptional experiences is even more critical to retention and revenue, amidst both an […]
AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit? AR allows customers to try on make-up, see what new furniture looks like in their living room, and playfully interact with the brand. Can it be more for a marketer? While AR ads are fun, it can […]
