customer engagement

The acquisition will enhance the Khoros product suite with advanced AI capabilities, delivering smarter, more engaging customer experiences across every digital touchpoint.

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

Brand AI and Industry AI will equip businesses to automate customer engagement without sacrificing voice, quality, or trust.

The collaboration will enhance Aramex’s AI-driven customer interactions at scale, leveraging Sprinklr’s Case Management, Voice, and Conversational AI.

The partnership leverages dunnhumby’s AI-driven solutions and retail expertise and Bridg’s innovative identity resolution and collaborative media solutions.

Alpha Digital’s acquisition will accelerate XPON’s AI-led marketing strategy and fast-track profitability through expanded client reach.

Rather than relying on fragmented systems with limited functionality, VXconnect offers a unified solution that grows with providers’ needs.

To introduce its first loyalty eStore, WestJet has teamed up with RewardOps, expanding the airline’s rewards program with more options.

To combine global messaging capabilities with AI agent orchestration, Sinch has partnered with OneReach.ai

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.